Currently on my mind

Edge is our everlasting search for relevant competence and how we maintain and grow it (just like we have our everlasting search for the right talents and the right engagements) Edge is making sure we as a company have the necessary current valuable competence and to make sure that shared competence bring value to each and every client of ours. Edge is how Netlighters create together, challenges each other and creates an inspiring working climate together, for all to develop and grow within.  Fragments from my opening speach at Netlight Edge Conference 2014, Oslo; A year has passed since last year’s Edge Conference, when we met in Clarion, Stockholm. And what a year. I get moved to tears when I hear about all the amazing deliveries we’ve made out there. Without naming any of the client we’ve helped, looking at the value we’ve been providing, the increase in revenue, the increase in share price or merely the public success and growing brand recognition. It’s cle...

Very engaging presentation by Marten Blankesteij, CEO Blendl, about the highly interesting product Blendl.nl - today at Netlight Edge Conference 2014 in Oslo. "Young people will never pay for newspaper articles anymore" - just like "Young people will never pay for musik anymore"...right? :-) "Blendl is described as “the sexiest paywall in the world”. All major Dutch publishers have joined, as well as The Economist. Previously, Blankesteijn was editor-in chief of a travel magazine and editor of one of the biggest newspapers." The story of success - once again it has been proven; Focus on user value - if your product provides value obvious to the user, the user is willing to pay for it. Focus on user experience - make it easy and make it obvious, focus on what is important. Care about your user and dare to trust the user - trust will provide a better user experience and a better brand recognition, it always show if you care for real....