"Young people will never pay for newspaper articles anymore" - is that a fact? Let's ask Blendl.
Very engaging presentation by Marten Blankesteij, CEO Blendl, about the highly interesting product Blendl.nl - today at Netlight Edge Conference 2014 in Oslo. "Young people will never pay for newspaper articles anymore" - just like "Young people will never pay for musik anymore"...right? :-) "Blendl is described as “the sexiest paywall in the world”. All major Dutch publishers have joined, as well as The Economist. Previously, Blankesteijn was editor-in chief of a travel magazine and editor of one of the biggest newspapers." The story of success - once again it has been proven; Focus on user value - if your product provides value obvious to the user, the user is willing to pay for it. Focus on user experience - make it easy and make it obvious, focus on what is important. Care about your user and dare to trust the user - trust will provide a better user experience and a better brand recognition, it always show if you care for real....